Behind Ecommerce Conversion Rates
One of the most common questions in the world of ecommerce is – What is a good ecommerce conversion rate? First, this assumes that you are properly tracking your site conversions with intelligence...
View ArticleThe Social Side Of Commerce
Until last year everything was rosy in the ecommerce world, now it’s all changed. Some really smart people decided that if they put a letter at the start of commerce, they would have a new route to...
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Top 5 Things You MUST Consider When Submitting a Google Shopping Feed
Google base, Google merchant center, Google product search, Froogle if you’re old school, whatever you call it, the concept is very simple, you want to sell products and people want to buy them. Google...
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A/B Split Testing and Multivariate Testing – Tips, Tools, and Software
Stop trying to get more TO your website, start getting more FROM your website Raise your hand if you get excited when you hear the words “Multivariate testing”? How about “A/B Split Testing”? Do...
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The New and Improved Google Analytics: Worth It
The facelift of Google Analytics in November came with mixed reviews. Personally, I resisted the change at first, because I couldn’t navigate analytics as fast as I used to. However, this morning...
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Joomla Shopping Cart Extensions Compared and Reviewed
Several shopping cart extensions are available to turn a Joomla site into an ecommerce site. No need to use a shopping cart package that is not integrated with the Joomla platform. Many of these...
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AdSense Pays Billions Each Year – 6 Tips Away to Getting Your Share
Marketers have more than one potential road to revenue. One of those would be Google’s AdSense, even though a few people have argued at times that it’s a PPC (Pay Per Click) prototype. They claim that...
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Google Analytics Visual Reporting – Go With the Flow
Most people are familiar with flowcharts. They are often used in business to design and document complex processes. Their purpose is to help users understand a process, and find trends, flaws,...
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Google+ Local – What It Means for SEO
On May 30th, Google announced the release of Google+ Local, replacing Google Places and adding several important upgrades including social features and Zagat reviews. The new Google+ Local pages will...
View Article4 Common Reasons People Abandon Their Carts
I was walking down up the road to work the other day when I noticed there was an abandoned cart on the side of the road about 20 minutes away from the closest Sainsbury’s. It’s a mystery to me as to...
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